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Finding the right shoe takes more than knowing your size. Foot shape, width, arch, activity and personal preference all matter.
At Soft Shoe, we combine personal service, fitting experience and a great selection of footwear that brings together comfort and style.
We start by learning what you need from your shoes.
Are you working on hard floors, walking, exercising, traveling or looking for everyday comfort? Are your current shoes causing pressure, slipping or discomfort? Do you have bunions, swelling, sensitive areas or other foot concerns that affect how shoes fit?
Your answers help us narrow down the right options.
We look at more than length. We also consider width, foot shape, toe room, instep height, heel fit and support needs.
We pay special attention to areas affected by bunions or other foot ailments so the shoe does not create unnecessary pressure or rubbing.
Feet can change over time, so it is always worth being measured again.
Our free Aetrex foot scan provides helpful information about your foot shape, arches and pressure distribution.
The technology helps guide the fitting, but it does not replace personal service. We combine the scan with careful measurements and years of experience.
Shoes can fit differently even when the size on the box is the same.
We select styles based on your feet, your activity and the type of comfort or support you prefer. You may try several options before finding the one that feels right.
We encourage you to stand and walk in the shoes.
We check for comfortable toe room, a secure heel, proper support and any unwanted pressure. When needed, we can also adjust the size, width, lacing or insole.
Visit Soft Shoe in Richmond for personal service, professional fitting and a free Aetrex foot scan.
We will help you find shoes that fit your feet, your style and the way you live.